A listeners association is a group of people who come together with a common purpose to listen to a specific  radio program produced and provide feedback with the intention of influencing content thereof.

The launch was held in Johannesburg on Monday 31 January 2005.

Radio Khwezi will engage in a 7 week project whereby community members are given an opportunity to provide information on programs. They analyse programs and their input is considered for future program making. This creates a sense of ownership of information and the communication process.

Lessons learnt from other regions show that communities will always respond better to information that they can relate to.