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OUR STRENGTH: RADIO KHWEZI
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The heart of KwaZulu/Natal beats at
90.5fm:
Khwezi is in the heart of KwaZulu/Natal, and is involved in the community – so
friends listen to friends on the radio. |
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Sharp Focus:
Because Radio Khwezi is at the heart of the community, our focus is sharper than that of
big national broadcasters. |
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Narrow – cast
- Radio Khwezi is able to "narrow-cast instead of
"broadcast" your advertising message. In this way Khwezi is focused on your
customer area.
The result is meaningful penetration of your target market, rather
than random scattergun attempts. Radio Khwezi speaks to the people of KwaZulu/Natal –
there is no need to spend vast sums of money on a national radio station when your target
audience is the people of KZN.
Here, in your home region, Radio Khwezi will get your message across
to where it counts…without spill-over out into the "Wild blue, yonder" of
national radio – the villages, towns and other communities which don’t matter
because they’re thousands of kilometres away!
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Full spectrum Programming:
Radio Khwezi, unlike other community stations, offers quality
programming which is tailored to inform, educate and uplift the community. We do not
merely wish to kill time on Khwezi, but make a meaningful contribution to the community.
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A loyal listnership
Radio Khwezi has the support of a large group of listeners who
identify with the values of the station and constitute a very loyal audience.
The listeners club "Masibumbane" is living proof of the
support and popularity Khwezi enjoys.
The last national radio audience survey showed Radio Khwezi to be the
biggest community owned station in South Africa.
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Affordable Advertising:
Contrary to national broadcasters, Khwezi makes advertising
affordable
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Clients can target specific markets by
selection of ad placements or programme sponsorship.
go to: top of page
back to: Advertising |
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